![]() No point in sending more messages, time to remove the inactive address from the list. If the address isn’t valid, you receive a hard bounce. We make such a huge emphasis on the “without sending an email” part because sending an email to a questionable address is the quickest way to figure out whether it’s valid or not. How to verify an active email address without sending an email You can add thousands of email addresses to your sending list every day, but it won’t mean anything if you never bother to verify any of them. Your content should set things in motion!Īs we always say, the quantity will never matter more than quality. So, when you send emails to an address that hasn’t been active since 2018 and let them just pile up there, you do your email marketing a huge disservice. Higher engagement rate. The more recipients interact with your messages, the better internet service providers receive you.Whatever relationship you may have with active recipients, it would be obscured by the data coming from interacting with invalid and obsolete email addresses. Because of this, you won’t be able to understand the true state of your email campaigns and evaluate your performance. More transparency. Unverified email addresses lead to more bounces and a low open rate - something that you’ll see when checking your campaign metrics.Long story short, you don’t want to see your bounce rate grow. Logically, the worse your sender reputation gets, the fewer emails you get to send to verified addresses because email service providers start treating you with suspicion. Fewer bounces. So, if around 1000 emails out of 2500 you send get delivered, what happens to the remaining 1500 messages? They bounce back at you as hard bounces - and the more bounces you receive, the worse your sender reputation gets.When your goal is to develop your email marketing and expand your target audience, you can’t be satisfied with such results. Better deliverability. When you send around 2500 outbound emails, you’d be happier if all of them landed in the recipients’ inboxes, right? However, if you don’t verify every email address on your list, you can expect that only 1000 or even 600 messages would reach the destination folder.Why do you need to verify an email address?Īs we mentioned in some of our previous posts, email address verification plays a major part in email list hygiene. Now, let’s break active email address verification down and see why it is so important and how to make it work for you. Not only must you be able to craft a template that would appeal to your intended recipients (and their email service providers), but you should also make sure that you reach out to the right people. ![]() Modern email outreach is all about being attentive to your contacts, even before you send your first email. You don’t want to go back there and you don’t need to recreate this experience by refusing to verify your active email addresses. In other words, this is not the “good old times” scenario. However, this method is a thing of the past, a very messy and chaotic past when recipients felt like they were walking across a minefield whenever they interacted with their inbox, and senders kept their fingers crossed whenever they hit “Send”. ![]() Sometimes, senders think that the “spray and pray” approach to sending emails is still valid, so they send a lot of messages to the contacts they gathered and hope that the major part of these emails goes to the intended folder. In many cases, it would be your list of email addresses. To follow that logic, if your email campaigns are doing poorly, you must take a good look at all the vital components of your email outreach and see what you neglected. When your email marketing is booming, it means that you didn’t let any single detail slip away from you.
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